Apple’s iPhone has higher sales than everything Microsoft has to offer.
One Apple product (iPhone) outsold everything Microsoft has to offer. It sold more than the Xbox, Microsoft Office, Windows Phone, and the Windows operating system itself — put together.
Apple and Microsoft are both great companies to own. However, just like how you may choose a Mac over a PC (or vice versa), which is a “better” company boils down to your personal preference.
Apple is a leader in consumer tech and hardware, while Microsoft is a frontrunner in software and cloud. Apple has enormous brand equity among consumers, while Microsoft maintains the backbone of enterprise IT operations around the world. At the same time, Apple currently relies on sales of the iPhone and Apple devices to keep users within its ecosystem of apps and subscriptions, while Microsoft’s business model is much more diversified.
Source, Image credit: Apple