Coca-Cola, shenhuifu.org
The “Share a Coke” campaign – where Coca-Cola replaced its name on bottles with people’s first names – increased Coca-Cola’s U.S. sales by more than 2%, reversing more than 10 years of decline in Coke consumption in the U.S.
Preview photo credit: Coca-Cola, Shenhuifu
Source: theatlantic.com/business…
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