The US retail industry makes US$6.8 billion a year from gift cards that no one redeems.
At times, it can be difficult to come up with an adequate present to give to another person, no matter whether it is Mother’s Day or Christmas. As a result, it is not surprising just how popular gift cards have become, especially in the United States. Gift cards allow the gift recipient to decide what he or she wants to buy, which takes out the guesswork for the person looking for gifts. In 2023, about 50 percent of consumers in the United States said they planned to buy gift cards due to how convenient they are, making it the leading reason why American shoppers purchase them.